I’ve lived very happily for many years now without a television or radio in my house and it seems so normal to me that I find it really jarring to go to someone else’s house and see their living room arranged around an enormous flat screen TV. When the furniture is arranged so that every seat (including dining chairs) faces the television it just make these massive screens seem like some kind of heathen idol, looming over the family and demanding constant attention. Or perhaps I’m over-imaginative
A few months ago the Nielsen Radio Ratings man came to my unit and wanted to get me to do the survey on radio listening habits. He didn’t believe me when I said I don’t listen to radio. He insisted that since I had a car I must listen to the radio when I’m driving. I explained that I walk to work and only use the car to drive to my mothers, during which time I listen to my music or podcasts from my iPad and trusty Belkin Tunecast. He’d never heard of such a device and looked at me like I was a Martian. When he came back the following weekend to pick up the (still empty) survey form I invited him in while I found it and his first comment was “where is your TV?” We’d been getting on pretty well up till that point but when I said that I didn’t own a TV I got the Martian look again and a comment “but you earn so much surely you can afford a new TV!” *sigh*
I know I’m not the only person in Australia without a television set in their house. My daughter any many of her friends in their early 20s seem not to have them either. So why is it so hard to believe that I could choose not to have a noisy, expensive marketing portal dominating my living room and reducing the available computer and book space? What is so good about television anyway? Are the shows so life changing and uplifting that it is worth putting up with the overtly misogynistic, loud, innane drivel that is a set of typical television ads? No, sadly it seems that the people who are most surprised by my lack of television are the ones with the least familiarity with the internet and digital entertainment in general.
It’s not as if I don’t ever watch movies or TV series, and I have almost as many DVDs as I have books, I just choose to watch mostly over the internet where I can filter out the offenses against my sanity, peace and self-esteem perpetrated by “the sponsors”. It’s not as if I hate all advertising either. Every week I listen patiently to Leo Laporte advertising the sponsors of his vodcasts (This Week in Tech and This Week in Google are my favourites). I’ve even tried repeatedly to buy one of those fabulous new cars from Ford, but alas, they are not yet available in Australia. But there is the difference; Leo is advertising products he actually uses, he is giving a personal endorsement and that means something to me. There is nothing at all personal about the ads we see on our televisions, quite the opposite in fact.
So I guess my point here is that I don’t have a television or radio because I find the marketing methods associated with those broadcast media offensive. The less intrusive advertising I get from Google is much more tolerable (even if it is a bit weird) but best of all is the personal recommendation style of advertising that happens through so many social media channels now (think Foursquare, Twitter etc). I know I am still being marketed to but at least it looks like the company went to some trouble to target me with an ad at a good time and place rather than interrupting something I wanted to see with a poorly executed grab for my attention.
Life without TV is calm, peaceful and very relaxed. I know some people can’t wait for the latest episode of their favourite show and get very agitated if they aren’t the first to see it but I’m just not one of those people. Here in Australia we rarely get a good new television show as soon as it is released overseas so we know about the trending shows from our social networks well before we can (legally) see them. This gives me a chance to pre-order on iTunes or, in the case of Time Team or Dr Who, set up my old Windows desktop to record them when they are aired. Of course many other people simply torrent the shows they want, which is understandable but still illegal. I do feel sorry for HBO, caught between a rock and a hard place with hugely successful shows like A Game of Thrones being torrented by way more people than legally watching it on cable.
For the sake of actors, directors and crew everywhere I hope the television companies soon find a way to finance distribution or broadcasting of their shows that breaks them out of their broken old model and stops the spread of annoying ads and rampant pirating. It would be so much fairer and nicer if we could all legally access and watch the shows that we want to watch as soon as they are released and without the annoyance of ads for things we will never be interested in. But I still won’t be buying a big-screen TV.